SurveyMonkey Margin of Error Formula:
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The margin of error (ME) quantifies the amount of random sampling error in a survey's results. It represents the radius of the confidence interval for a given statistic (usually a proportion) and indicates how much the sample results may differ from the true population value.
The calculator uses the SurveyMonkey margin of error formula:
Where:
Explanation: The first part calculates the standard error, while the second part applies the finite population correction factor when the sample is a significant fraction of the population.
Details: The margin of error helps determine the reliability of survey results. A smaller margin indicates greater confidence that the sample results reflect the true population values.
Tips:
Q1: What confidence level should I use?
A: 95% is standard for most surveys, but you may use 90% for quicker surveys or 99% when higher confidence is needed.
Q2: Why use 0.5 for sample proportion?
A: p=0.5 gives the maximum margin of error, providing a conservative estimate when the true proportion is unknown.
Q3: When is the finite population correction important?
A: When your sample size exceeds 5% of the population, this correction significantly reduces the margin of error.
Q4: How does sample size affect margin of error?
A: Margin of error decreases with the square root of sample size - to halve the margin, you need to quadruple the sample.
Q5: Can I use this for non-survey applications?
A: Yes, this formula applies to any binomial proportion confidence interval calculation.